The London Beat London, Ontario’s stream of consciousness
The London Knights announced today that the team will implement a new electronic 50/50 program for the upcoming season for all home games at Budweiser Gardens. The new program will increase the impact that the team is able to make to charitable causes throughout the community.
The Knights pride themselves in supporting various charities each year, and the new program will be able to grow these outreaches.
“The London Knights are pleased to be able to offer this new and exciting program to our fans as we continuously look to increase our charitable contributions within our community,” said Knights General Manager, Vice-President and Owner, Mark Hunter. “We expect higher pots for the winners and higher donations for our benefitting organizations, which makes this program an all- around improvement on our old system. With this expected increase of revenue, we will be able to increase our donations to our current partners, while being able to donate more money to additional charities as well.”
While the previous 50/50 process limited benefactors of the 50/50 program to the 34 regular season home games, two exhibition, and any additional home playoff games, the new program facilitates the team raising more money for more organizations, thus increasing the impact throughout the entire London community. Not only will the Knights be able to reach more organizations, but it will allow the team to donate more to the current charitable partners as well. Other teams have experienced increases between 80%-140% over the course of the entire season.
Partnering with 5050 Central, the London Knights Alumni Foundation, and local McDonald’s, the London Knights are excited to bring in this new program which has seen great success throughout the CHL, NHL, MLB, NFL, and NBA. The London Knights Alumni Foundation will help with the administration of the program.
The London Knights Alumni Foundation is a registered charitable group of former London Knights players, coaches, trainers, and support staff committed to giving back to the community that has enthusiastically supported London’s Major Junior “A” hockey teams. Their purpose is to support local charities through appearances, participation and financial donations.
As the administering organizations, neither the London Knights, nor the London Knights Alumni Foundation will be taking any money for
themselves. All money brought in, following the 50%/50% split, will be donated back to the London community.
5050 Central, the official and exclusive digital 50/50 provider for the CHL, will be providing the technology and expertise in running the new 50/50 program. A video which showcases 5050 Central’s technology can be found below:
